UK pilot — food, drink & hospitality
Every logo becomes proof, data and a doorway.
Trumark embeds an imperceptible pattern into the logo you already print. Nothing is added to your packaging, nothing changes to the eye — but every scan can now prove the material is official, report where your physical marketing is actually working, and open an experience you control.
No QR codes · No new labels · No hardware · Patent pending
Authenticate
Genuine or unverified, in one scan
A valid embedded signature confirms the material is official. A recognised logo with no readable signature is flagged — and reported back to you as intelligence about where copies of your mark are circulating.
Measure
Offline marketing, finally attributable
Each print run carries its own invisible signature, so a scan is traceable to the exact flyer drop, packaging design, poster site or menu that produced it. Physical spend becomes as measurable as digital.
Convert
One mark, many destinations
The destination is computed from place, time, batch and — with consent — scan history. The same unchanged logo books a table at 11am and opens delivery at 9pm, with no second code printed.
The gap
Authentication is a luxury good. Physical marketing is a black box.
Large houses buy holograms, NFC tags, serialised codes and their own verification apps. Everyone else — the businesses least able to absorb a counterfeit loss — has effectively no affordable option, and no idea which of their printed assets does any work at all.
Source: OECD/EUIPO, Mapping Global Trade in Fakes 2025. Third-party estimates, stated conservatively.
Every existing method adds something
A tag, a code, a label, a parallel system to manage. Trumark requires nothing to be added: your existing mark, unchanged to the human eye, becomes the carrier.
QR codes cost visual space brand teams resent
One code, one fixed destination, printed and managed per campaign, signalling nothing about authenticity.
Visual search identifies, but verifies nothing
Lens-style tools tell a consumer which brand they are looking at, then hand the relationship to whoever ranks highest — giving the brand no proof, no destination and no data.
Static identifiers cannot serve dynamic moments
The same square resolves identically at breakfast and midnight, to a first-time visitor and a regular, on a storefront and a leaflet. The most valuable signal is thrown away.
The sequence
From logo file to measurable channel in four steps
Enrolment is a file upload. Everything downstream is your existing print and packaging workflow, unchanged.
Enrol the mark
Upload your logo files. We register their visual features so recognition works on legacy material from day one.
Embed & download
We return production-ready variants with an imperceptible pattern embedded — distinct signatures per campaign, per print batch or per location.
Print as normal
Packaging, menus, flyers, livery, merchandise, screens. Your printer sees artwork; your customer sees your logo.
Scan, verify, resolve
A scan reads the signature, returns a genuine-or-unverified result, opens your brand hub — and logs the batch, place and time to your dashboard.
Context-aware resolution
One unchanged logo. A destination computed per scan.
Set the conditions of a scan and watch where the same mark resolves. Businesses configure these rules themselves; nothing on the printed material changes.
Precise location and scan history are used only where the consumer opts in. Anonymous scanning stays fully functional.
Resolved destination
Lunch menu & table booking
Scanned on the storefront during service, the mark opens the menu that is actually being served at this hour, at this branch, with a booking action in the hub.
The platform
Everything the mark unlocks, in one dashboard
Brand hubs
Your destination, not a listing site
Profile, hours, services, reviews, promotions and embedded actions — booking, ordering, reservations, contact capture — varied per location, campaign and audience.
Attribution
A live map of your physical presence
Scans by asset type, campaign, region and hour; scan-to-action conversion; print runs compared against each other.
Verification
Alerts on unverified marks
Where your logo appears without a readable signature, and how often — structured intelligence instead of a takedown inbox.
Extension
On-screen logo recognition
Recognises marks as they appear in the browser, warns on sites displaying a brand's logo with no relationship to it, and applies partner discount codes at checkout.
AI logo generation
Watermark-native from the first use
For businesses launching or rebranding: original marks designed with the embedding built into the artwork, scan-ready and trackable from day one.
API
Verification inside your own stack
Resolution, verification and analytics embeddable in your app, your marketplace integrations and your enterprise systems, with role-based access for teams and agencies.
Against the alternatives
Why nothing else does all four
| Approach | Adds to the product | Proves authenticity | Offline attribution | Context-aware | Opens a brand-owned action |
|---|---|---|---|---|---|
| Trumark | Nothing | Yes — per batch | Yes — per print run | Yes | Yes |
| QR code | A printed square | No | Only per code printed | No — fixed destination | Yes |
| Visual search | Nothing | No | No — brand sees nothing | No | No — third-party results |
| Hologram / NFC tag | A tag or foil | Yes | Rarely | No | Limited |
| Serialised codes | Printed serials | Yes | Per unit, at high cost | No | Limited |
Intellectual property
Patent pending
Patent protection is being pursued on the batch-encoded logo architecture — the pipeline that embeds and detects a per-batch signature inside a brand's existing mark, robust to print, wear, lighting and re-photography.
- Watermark embedding and detection is the product's hard core, not a wrapper around off-the-shelf parts.
- Every enrolled brand makes the scanner more useful to consumers; every consumer makes the platform more valuable to brands.
- Recognition accuracy compounds on a dataset of real-world logo appearances, print conditions and spoofing attempts.
Data protection
Built for UK and EU GDPR
Consumer scan data is minimised and processed on a consent basis. Verification does not depend on knowing who is scanning.
- Precise location and scan history are used only where the consumer opts in; anonymous scanning remains fully functional.
- Brand analytics are aggregated by default, with retention limits and regional data residency configurable per customer.
- No biometric or special-category data is collected. Consumers can review and delete their scan history at any time.
United Kingdom · first cohort
Join the UK waitlist
The first deployment is a bounded one: independent and mid-sized food and drink brands, and multi-site hospitality groups, in a single UK city. Around twenty businesses, measured properly — scan volumes, scan-to-action conversion, and attribution insight none of them has had before.
Expansion follows in rings: UK hospitality and independent retail, then counterfeiting-exposed product brands in fashion and cosmetics, then marketplace and resale-platform integrations.
Agencies, print houses and branding studios — ask about channel partnership.
You're on the list.
We'll be in touch as the first cohort is assembled. If your business is in the launch city, expect to hear from us first.
TRUMARK_ENDPOINT near the bottom of this page's script to your form handler (Formspree, Mailchimp, your own API) and submissions will POST there as JSON.